ChoiceTrade has potential to be “The Ameritrade” of Crypto
Share Price: $1.50
By Michael Markowski, June 6, 2018
ChoiceTrade is uniquely positioned to capitalize from cryptocurrencies. ChoiceTrade, a SEC regulated online broker, has been operating since 2000. Since ChoiceTrade has the first mover advantage in providing the essential infrastructure supporting the global cryptocurrencies community, it has the potential to become the “Ameritrade” of crypto.
Nine years after Bitcoin was launched in 2009, cryptocurrencies went viral in 2017. The aggregate market capitalizations of all cryptocurrencies increased exponentially from $18 billion to $600 billion.
As of the end of 2017, the cryptocurrency community had grown to 193 cryptocurrency exchanges and 1,325 crypto currencies. Coinbase, the US’ largest crypto exchange had more clients than Charles Schwab and predicted that based on its user growth rate of 2.38% per day that it would have 187 million clients by 2020.
Unfortunately for the crypto user community; along with the sensational growth in cryptocurrencies, came fraud. In early 2018, Vietnam banned cryptocurrencies after its citizens were scammed for $660 million. See “Unpacking the 5 Biggest Cryptocurrency Scams”, CoinTelegraph.com, April 18, 2018. The US recently began an investigation into the illegal price manipulation of cryptocurrencies. See “US Justice Department reportedly opens criminal investigation into bitcoin price manipulation”, CNBC, May 24, 2018.
The world’s governments and the US’ Securities & Exchange Commission (SEC) have become increasingly concerned about cryptocurrencies. The world’s economic leaders who attended a G-20 Summit in April 2018, concluded that the regulating of cryptocurrencies by governments was long overdue. See “World Governments Target Summer 2018 To Regulate Cryptocurrencies”, TheMerkle.com May 9, 2018. See also, “Cryptocurrency Regulation: New Laws, Big Changes Coming”, LiveTradingNews.com, May 12, 2018.
Governments have also been cracking down on the crypto exchanges. None in the US are operating legally. Those who are operating outside of the US and are conducting transactions for US citizens are also operating illegally. Coinbase, the largest US cryptocurrency exchange, is in danger of being shut down since it is operating without a license. Since the SEC charged a former bitcoin exchange and its founder in February 2018 with fraud, more and more crypto exchanges have voluntarily shuttered. The countries listed below have shut down cryptocurrency exchanges over the last 12 months:
The shuttering of exchanges has had and continues to have a lasting negative impact on cryptocurrencies’ liquidity and prices. See Ethereum and bitcoin plummet as South Korea decides on shutdown, Express January 16, 2018. See also “Bitcoin falls by 10 percent after regulators signal crackdown on exchanges”, Arstechnica.com, March 7, 2018.
While many in the cryptocurrency community are reluctant to admit it, cryptocurrencies and their holders are in desperate need of regulated infrastructure. The cryptocurrency movement is at a crossroads. Cryptocurrencies gained acceptance with innovators and then gained a foothold with the early adopters in 2017. According to the new technologies and products acceptance chart below, cryptocurrencies must gain additional traction with the early adopters before they can cross the chasm to gain mass market acceptance. To cross the chasm, this will require that regulated crypto infrastructure providers emerge to provide the liquidity for cryptocurrencies as well as the safety for buyers and sellers to enter into transactions.
Each of the world’s cryptocurrencies is going to be regulated. All existing and future cryptocurrencies are members of one of the following two groups:
In the United States, there are two regulatory bodies which regulate currencies and securities. Currencies are regulated by the Commodities Futures Trading Commission (CFTC). Securities are regulated by the Securities & Exchange Commission (SEC). Based on my preliminary analysis, my rough guess is that 90% of the existing cryptocurrencies are securities and 10% are currencies.
Many have been anxiously awaiting the SEC’s establishment of a specific set of new rules and regulations for the issuance and trading of cryptocurrencies. Based on an interview the Chairman of the SEC gave to Bloomberg, there will be no new rules for crypto. Instead, the SEC is relying on the rules and regulations of Securities Acts of 1933 and 1934 to regulate crypto. The press release issued by the SEC on June 4, 2018, further confirmed this.
The regulations for the issuance and the trading of cryptocurrencies are the same as the regulations which pertain to the issuances and trading of publicly held stocks and bonds. Therefore, the three primary and fundamental categories of regulated infrastructure providers that are needed to support the ecosystem of the cryptocurrency community are as follows:
- Exchanges which are in compliance with US’ Securities Exchange Act of 1934 are needed to list and make markets in all of the crypto currencies. There is presently not one crypto exchange that lists all of the 1,325 cryptocurrencies. The “NYSE” of crypto must emerge. The term “crypto exchange” is a misnomer. The more than 200 existing crypto exchanges operate similarly to an unlicensed broker dealer.
- Investment banks which are in compliance with the US’s Securities & Exchange Commission’s regulations to raise capital for initial coin offerings (ICOs) and secondary coin offerings. The “Goldman Sachs” of crypto must emerge.
- Licensed brokers and, more specifically, online brokers are needed to introduce the cryptocurrency asset class to investors. The clients of the brokers will provide the capital for the ICOs and secondary offerings that are launched by the crypto investment banks. The clients will also provide the secondary market liquidity for the crypto currencies which are listed on the regulated crypto exchanges. The “Ameritrade” of crypto must emerge.
Similar to a security the life cycle of a cryptocurrency begins with the:
- investment bankers structuring the ICOs
- clients of the online brokers purchasing the offerings
- exchanges listing the cryptocurrencies and conducting the market making activities to provide liquidity
The table below depicts the valuations for the existing global ecosystem for the public markets consisting of exchanges, investment banks and online brokers.
While some including, Warren Buffet, believe that cryptocurrencies will go away; they are here to stay for the following reasons:
- More efficient than current system
The system for the issuing, tracking and transferring paper securities which has been in place from the very beginning is archaic, costly and more susceptible to fraud.
- Safer way to speculate
Due to Dodd Frank the risk for the trading of speculative securities has increased exponentially. See my article “Dodd Frank: Boon for Large Caps, Bust for Micro-caps” Equities.com, December 12, 2017. Cryptocurrencies will eventually replace shares for all speculative investment opportunities since they will eliminate naked shorting, etc.
- Bitcoin futures now traded on CFTC regulated Chicago Mercantile Exchange
This has resulted in institutions being able to invest, in turn legitimizing cryptocurrencies as an asset class.
As soon as the regulated infrastructure emerges to support the ecosystem for the crypto community, the adoption of cryptocurrencies by the masses will resume its growth. The chart below illustrates that, for its first five years, the growth of crypto’s users has been comparable to the web’s user growth for the similar period of its evolution.
This chart below which depicts the web’s growth from 1990 through 2017 illustrates just how big the potential for the cryptocurrency user base could be.
The table below includes the performance of the IPOs for some of the web’s key infrastructure providers from their IPO prices to their 1999 highs.
ChoiceTrade is uniquely positioned to become the leading online crypto broker for the following reasons:
- Has been operating as a SEC regulated online broker dealer for last 17 years in all US States and has clients from 120 countries.
- Over the years, ChoiceTrade has developed the technology and systems to keep its costs below or in line with its much larger competitors, including Ameritrade and E*Trade, etc.
- ChoiceTrade has developed proprietary technologies including a robo trader. It is now developing a micro investing app that will enable ChoiceTrade clients to invest as little as $10.00. This will put ChoiceTrade in position to have a billion clients.
- ChoiceTrade’s larger online broker competitors will avoid the cryptocurrency space since cryptocurrencies are still very controversial and risky. The probability is high that one of ChoiceTrade’s larger competitors would make an attempt to acquire it as soon as ChoiceTrade is seen as gaining significant traction.
Choice Trade’s post financing valuation, assuming that it raises $1,070,000 at a share price of $1.50, will be $28.2 million. The table below depicts the most recent market caps for the US’ three publicly traded online brokerage firms